A search of Monster.com and CareerBuilder for webmasters revealed pretty much what I was expecting to see, that there really aren’t any web design jobs in the Evansville area. The closest web jobs at all were in St. Louis and Louisville. This is partly because of the market in Evansville and partly because of the nature of web design currently. More and more companies are moving away from in house web design and are outsourcing the work or simply working with tools to create their own site. This is especially true with smaller companies.
Also the jobs I did find for web services tended to be heavy on the programming end of the spectrum to comply with the way the web is evolving to database driven and user customized content. Increasingly, webmasters also have to be computer programmers?
So where does this leave us, especially those that want to stay in the Evansville area? With a challenge that will require some creative thinking, something we’re all supposed to be good at! I see a potential market for small businesses and non profit organizations that need web services but cannot afford a full time web master or to hire a large firm to take care of it. And by partnering with web creators who are perhaps also looking to freelance, you could create a full service website to business at an affordable cost. This is where I’d like to direct my work, both in web and in design in general.
I think this is really the way that all design is going to move, except for firms that can really afford big design houses. I think that there’s a real untapped market for small business especially in this community.
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